As a design firm, we’re often asked to define our signature style. Truthfully, it’s hard to categorize our design ethos into a single phrase because each project requires its own approach, and each home has unique architectural bones. That being said, there are certainly some common threads throughout our work—key features that have become deeply ingrained into our DNA.
At its core, our philosophy centers on creating timeless, sophisticated environments with a spirited dialogue of old and new. AFI projects embody artful elegance with a layered, custom approach that tells a distinct story. Our commitment is to create homes characterized by quality, function, and flow, all with client-centered, narrative-driven design. Here’s a deeper look into the cornerstones of our signature style:
No. 1 | Lived-In Luxury
Our spaces are designed to look and feel luxurious without compromising the goal of a real, lived-in home. Think refined but never stuffy. We are masters of blending an elevated style with comfort, creating environments that are both elegant and inviting. In our Rivercrest Dr project, for example, we curated a bright yet moody palette that combined plush fabrics with thoughtful details, allowing the space to exude sophistication and warmth.
We've found the layering of textures and finishes creates a visual narrative that is both refined and entirely approachable. At the end of the day, home is where you exhale, and comfort is every bit as important as aesthetics.
No. 2 | Vintage Meets Contemporary
In nearly every project, we strive to integrate vintage pieces with modern elements. We love uncovering treasures that showcase incredible detail and craftsmanship, giving each space a distinct sense of character. In our Almirante Cv project, we uncovered a stunning 1800s Belgian trunk that became a focal point in the powder bathroom, adding a touch of storied elegance to the space.
This blend of old and new is at the heart of what we do at Ashley Ferguson Interiors. Every piece we choose has a story, and our knack for mixing vintage and contemporary features helps us craft homes that feel both fresh and familiar.
No. 3 | New Age Timeless
If we had to put a label on our signature style, we'd likely call it 'New Age Timeless.' Timeless refers to the classic design elements that never go out of style, while new age reflects our commitment to evolving these concepts with forward-thinking concepts. We always want to blend time-honored design principles with fresh, inspired plans for interiors our clients will love for years to come.
The Bella Cima Dr project is a perfect example of 'New Age Timeless' in action. In this home, we fused modern innovation with classic silhouettes and durable materials, transforming its dated faux-Tuscan style into a tasteful family abode marked by modern elegance. Prioritizing artwork and custom design solutions, we crafted a luxurious home environment meant to endure. We believe it's all about designing artful spaces that resonate with our clients and remain relevant, regardless of trends or eras.
